Galway 2020’s overall artistic direction will be led by Artichoke, a creative company which has been at the forefront of the arts and culture industry for many years. Good communication is key to Artichoke’s success. Because their work is free and out of doors, they are never in full control of their venue and so work in partnership with lots of different artists, institutions and interest groups. Helen Marriage, CEO and Artistic Director of Artichoke, has been responsible for some of Britain’s largest and unique cultural events, spectacles and arts performances. She will personally focus on the creative direction of Galway 2020 while her Artichoke colleague, Sarah Coop, will oversee fundraising.